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Nike's "Real Women"

I meant to write about this a few days ago, but life got busy. However, the Salon article “Thigh the beloved country” has stuck with me for the past few days and I thought I should write about it here, so that others may pay it the proper attention. (It is worth watching the Site Pass to read…I promise!)

Basically, it is a write-up on a new Nike ad campaign that emphasizes a more “real” looking women achieving their training goals without letting society’s prejudices alter the vision of success. For example, here’s a spread that appeared in the September issue of Glamour magazine (click for a bigger version):

Nike "Butt" Ad

Over the many women I’ve dated, many of them have felt awkward because of their size. Too short, too tall, thighs too big, tummy too big, arms too big, etc. Many of these women have been fairly fit - it wasn’t that they did not feel out of shape, nor were they really; they just imagined they were because of society’s near-constant reminders of “the perfect form.” Hey, the average dress size for women in America is somewhere around 12-14…so why must we constantly see size zeros?

I’m a guy who has been told he carries 300 pounds as though it is not a hair over 250. I may have a tummy, but from all the biking, my legs are lean, mean machines. I don’t get out of breath walking up stairs - I’m happy with my general physical health, and so is my doctor.

As such, I’d rather see someone with curves, not all bones! Yeah, baby, nothing sexier than a woman with elbows that look as if they could pierce their way through the skin at any moment! Get real. Gimme more proud women with proud butts! Gimme thighs of justice!

Comments (1)


halelujah :)


This page contains a single entry from the blog posted on August 22, 2005 11:55 PM in Fitness and Play and Reflections.

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